Going For Gold

Going For Gold was a three-part docuseries following the Golden Guardians LCS team in the first nine weeks of the 2020 Summer split leading up to playoffs. Instead of releasing every week, we chose to drop all the episodes at once so people could binge it all at once. In total the series has received over 11K video views.

For this campaign, I was the marketing lead which included creating and executing the strategy with our end goal of driving viewership on YouTube. I did this through organic social posts, influencer marketing, and utilizing media and press outlets.