Golden Guardians 2020 Summer Split Campaign

Going into the 2020 Summer split, we wanted to own our team’s narrative and reinforce our new branding. Due to COVD-19 we couldn’t acquire new assets so we had to heavily rely on using illustration, manipulating existing photo assets, and using in game assets.

Taking all of these into account, I created the organic social media strategy for the LCS and Academy League of Legends teams including coming up with new social concepts, increasing our publishing output, and training and managing a freelancer to do the weekly live event coverage.