GG x RWCF

Early on in the COVID-19 pandemic, the Golden Guardians wanted to work with an organization that could directly help people who were hit hardest and chose Restaurant Workers Community Foundation (RWCF). For the entire month of April 2020, we donated 100% of our merchandise proceeds to RWCF.

For this campaign, I served as the marketing lead and community lead. I created the marketing strategy to leveraged both the Golden Guardians and our players platforms to inform fans on this initiative.