The Octagon

Golden Guardians hosted an online invitational between top Smash Bros Melee players, personalities, and up-and-comers to compete for honor, glory, and cash prizes.

To support the Black Lives Matter movement the stream becoming a charity stream and a limited edition shirt was created where 100% of the profits were donated to the NAACP. In the end we raised over $16K for the NAACP.

I served as the marketing lead and community lead for this project. I created the marketing strategy for both Golden Guardians and our player Zain, who was the face of the campaign.